Can a fake bar help an alcoholic quit drinking? That’s what the researchers at the National Institutes of Health (NIH) believe is possible. NIH researchers have set up a fully stocked lab-bar to test the efficacy of an experimental Pfizer drug that would inhibit a person’s desire to drink even in the most tempting environments, a bar. "The goal is to create almost a real-world environment, but to control it very strictly," said lead researcher Dr. Lorenzo Leggio.